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5 strategies to boost alumni engagement

Build lasting relationships with alumni to strengthen recruitment, student experience, and fundraising efforts.

Alumni engagement FAQs

Alumni engagement is the process of building lasting relationships between a higher education institution and its alumni. It is crucial because engaged alumni can serve as valuable advocates, mentors for current students, and financial donors, benefiting the entire institutional community.

A strong alumni engagement strategy benefits current students, alumni, and the institution as a whole. It can lead to increased donations, more opportunities for students, and a stronger sense of community that helps alumni feel connected to their alma mater for life.

Institutions can use an advancement CRM, such as Salesforce's Alum 360, to improve alumni engagement. This technology allows them to track alumni data, build multi-channel fundraising campaigns, send personalized messages, and streamline operational processes, making engagement more efficient.

Institutions can use social media to promote the work and achievements of their alumni. By sharing alumni success stories on social media and institutional websites, they can highlight their accomplishments and make alumni feel valued, which helps strengthen their connection to the institution.

Writers were aided by AI to draft these FAQ questions.