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A Guide to Effective Nonprofit Email Marketing

Learn how to use email marketing to create personalized experiences for your supporters.

If we see a spike in engagement, we’re going to dig into that, look at the data, and begin to prioritize what led to the increase to keep our story relevant to our constituents. We know lifetime engagement goes up if a constituent is engaged in multiple ways.

Bonnie Beauchamp
Lead Systems Analyst, Atlanta Mission
60 %
of surveyed supporters say nonprofit communications are not personalized to them.

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Nonprofit Email Marketing FAQs

Nonprofit email marketing is a strategy used by organizations to communicate with supporters, manage campaigns, and raise funds. It is a data-driven tool that can create personalized experiences for supporters and help a nonprofit optimize its campaigns in real-time.

The benefits of nonprofit email marketing include access to data that can be used to optimize campaigns and create personalized experiences. It is an effective and cost-efficient way to build relationships with supporters and encourage repeat donations.

Key strategies for nonprofit email marketing include campaign planning, preparing for measurement, and focusing on deliverability. Campaign planning involves aligning emails with major calendar moments, and deliverability is about ensuring emails reach inboxes with thoughtful, personalized content.

A nonprofit can ensure its emails reach supporters' inboxes by focusing on deliverability. This means creating thoughtful, personalized content and avoiding "urgent" or "direct ask" trigger words in subject lines, which can cause emails to be filtered as spam.

A nonprofit can use data to improve its email marketing by measuring the success of its campaigns with key performance indicators (KPIs). This data is crucial for understanding what is working and what isn't, which helps in building more effective strategies over time.

The role of a CRM in nonprofit email marketing is to provide a platform to manage supporter data and automate communications. A CRM can help organizations personalize every touchpoint and ensure they are sending the right message to the right person.

Writers were aided by AI to draft these FAQ questions.